The Brief
Courtesy of Briefbox
Tropicalia is a new music & food festival based in California which is due to launch in Summer 2022. It’s an ‘all things tropical’ festival, celebrating the best of Latin, Caribbean and African cultures. It blends traditional rhythms with new groundbreaking sounds from the new era in ‘a movement of subversion and beauty, with a vivid, multi-disciplinary blossom of music, arts and food.’
Deliverables required:
- 1 website homepage
- 1 desktop mockup
- 1 website homepage
- 1 desktop mockup
Creative Direction
I decided to expand on required deliverables and create a more extensive branding project including wristbands, lanyards, tickets and a promotional poster. I researched existing music festivals and was mindful of what collateral would exist for these events.
For the visual direction being festive and colourful was a given. I knew that I wanted to take an illustrative approach as well. From research I formed the idea to create a colour palette that was inspired by Brazil as one of the originators for the Tropicalia movement.
